BET Pulse

Black Entertainment Television (BET) is where black culture lives. However, BET has failed to reflect the full spectrum of the black experience, resulting in declining viewership and stagnant content, dimming its once vibrant appeal. Restoring BET’s cultural relevance and community connection is important. The first introduction to other cultures is often through entertainment. When this entertainment isn’t depicted in the right way, it often leads to bias, untruth, and mockery. BET is where all aspects of Black life and culture are depicted with the help of the campaign of Pulse.